Traditional Digital Rights Management (DRM) technologies are usually associated with preventing the unauthorized access and distribution of consumer-facing media such as games, music, and movie. For example, locking specific programs so that they cannot be accessed in certain regions/countries, another example would be licensing control when a piece of media is tied to an account, and you must be logged in to access said content.
While this may be secure enough for consumer-facing software and content, there are many workarounds that many consumers have found. While this is a concern for businesses, it will not cause a large-scale loss. However, this is not the case for business-critical data and files, while these must also be distributed and shared with multiple collaborators including employees, partners, and customers; a data leak or wrongful disclosure could lead to significant impact and loss to the business.
Enterprises need DRM technologies that match the security needed to ensure their files are safe without sacrificing the ability to efficiently collaborate, share, and edit.
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